The Schweppes launched a campaign for the V-Energy drink with the slogan “Treballa com un suec encara que siguis de l’Hospitalet” (Work like a Swede, even though you are from L’Hospitalet). Apparently this was offensive to people from L’Hospitalet, although I couldn’t find the exact reason. I do have a couple questions:
- Are Swedes considered hardworking? Is this a Spanish idiom that I missed somewhere? (There is an expression “do the Swede”, which means to act dumb… that doesn’t seem to fit.)
- Are people from L’Hospitalet lazy?
- Supposedly this is an ethnic stereotype. If so, what ethnicity?
- Does this have anything to do with Ikea?
Any answers would be appreciated.