Monday, May 3, 2010

Spain and the Special Advertising Section

I've always wondered why Spain tends to feature so prominently in many of the special advertising sections of American business magazines. Part of the reasons seems to be that Madrid plays host the inventor of the special advertising section, an Argentinian by the name of Alberto Llaryora.

An excellent article in describes how this process works. It's not exactly a scam, but definitely has a scammy feel to it.

Alan Furth has a blog entry about Llaryora's company, AFA Press. Apparently this scam only works well the first time, so many resources were spent on searching for "virgins" (ie companies that had not yet been scammed).

Felix Salmon also blogs about the connection between AFA and Summit Communications, which appears to serve as AFA's vehicle for publishing special advertising sections in the NY Times.

One commenter on Felix's blog remarks:
I have been to their 'brainwash' selective training camp in Madrid and I cannot understand how naive young people looking for an exciting job opportunity can be.

To which another commenter replies:
That being said, here is some basic sales training advice: A sales pitch is not a lie. One could say that sales trainings "brainwash" the candidate but I believe that it is done in a GOOD way so he/she can believe in their product and sell it.

I guess this is why I don't work in sales.

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